Lately I have been saying more and more local stations air their own PSAs on the DTV transition, and some of them summarize what actions households need to take, if any, and others put up links on their Web sites. Also last night on Chicago PBS station WTTW (July 23, 2008), on their local news and public affairs show Chicago Tonight, they did a demo of a DTV converter box with information on how to connect it inline to VCRs with analog tuners that will also no longer receive the full-power off-air TV broadcasts after February 17, 2009 (just the low power ones).
There, is however, one thing I am not sure all these PSAs are telling - that off-air DTV is available now, and the converter boxes will allow households the ability to see and enjoy DTV, possibly to the point that the American public will welcome the transition more than fear it. If I was not so aware of off-air DTV, then I wonder if some seeing these announcements are confused into believing that DTV will not become available over the air until February 2009. I think a few of these announcements should make people aware that the converter boxes they buy can be hooked up immediately.
Also, brand new TVs that have off-air ATSC tuners do not need converter boxes, unless maybe if someone wants the benefits of over-the-air picture in picture. Why can't these local broadcasters mention "If you are watching this on channel 4-1 through the antenna tuner, then your set is DTV ready"? Somehow I feel cable and satellite providers, who do sponsor local programming for the station and provide revenue, may be giving the content writers of these spots a bit of fear that if people knew about off-air DTV then they may cancel their pay TV subscriptions so they can afford to fill their gas tanks.